Understand
The week, not the day
The game is four hours. The commercial and social calendar around it runs from the Thursday, and for most principals that is the part worth being in the city for.

Feb 1970 · United States
One afternoon, one stadium, and a host city that rebuilds itself around it for a week. The venue rotates each year, so the arrangements are rebuilt each year with it.
Understand
The game is four hours. The commercial and social calendar around it runs from the Thursday, and for most principals that is the part worth being in the city for.
Move
Host-city airports run slot restrictions and ramp limits over the weekend. Private movement has to be filed early or it does not happen at all.
Stay
Traffic management closes whole districts on the day. A room inside the perimeter is worth more than a better room outside it.
Dates, tiers and price come back together, and only once the route is confirmed. Nothing here is held until you ask for it.
Ask for Super Bowl